Think about listening a music at the same time chatting with friends without switching app this might be a great feature in an any music app and this same feature is introduced in Spotify and this feature is named as “messages” this feature allows users to share tracks, playlist, podcast and even audiobooks directly within the app, there is no need to open the any other app for sharing the links
with this feature Spotify is not only a music streaming app it becomes a social media platform for discovery and conversation
What is Spotify “messages” feature
Suppose a user wants to share like anything a track album he requires any other social media platform to share but with these feature, now user can share directly inside the app.
Quick sharing Button : In the now playing section, a new button appears so user can tap it select a friend and send same as the sharing feature in Instagram
Suggestion of Friends : Spotify messaging feature will suggest the list of friends that you interacted earlier. like you shared playlist to someone.
Reaction with Emoji : The chat reaction feature in WhatsApp & Instagram have in same way user can react to the messages using emoji which makes this messaging feature interactive.
Message Request : Like in Instagram message request feature is there for the unknown person or a non follower in the same way the recipient can choose to accept or ignore the message request.
Security & privacy
Spotify says that their all messages are protected with the industry standard encryption at the time of sending and receiving, and the app also use proactive detection tools for harmful & unlawful contents that can helps in building safe chat environments.
Availability
Free and Premium both the user will get this feature who are aged 16+ and this feature is rolled out in a selected markets only and from this week feature will be rollout for mobile devices for both android iOS
Spotify is just not for the bigger artist it creates opportunities for all the artist, authors and creators to showcase their talent with easy sharing to more user and this shows how Spotify is ambitious too compete with the popular social messaging platform by keeping music at the center.
